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Selling a home successfully involves five critical steps: Valuation, Preparation, Marketing, Negotiation, and Transaction Management.

Assessing the value of distinctive properties is part science, part art. In making a value decision on your home, we evaluate hard facts such as recent sales, available inventory, replacement costs and current market trends, as well as intangibles such as emotional appeal, current style trends and location premiums. We will advise an offering price that best meets each client’s property and needs. Quick Home Evaluation Questionnaire.

Sale preparation can range from subtle psychological broadening to elaborate fix-up and furniture staging. Our service to our sellers includes advice on house preparation, coordination and recommendation of staging materials, light stage props and recommendations to area experts if needed Red House Staging.

We address the emotional and physical aspects by producing marketing materials that speak to both the heart and the mind of the potential home buyer. We tailor these “heart” and “mind” pieces individually to tell your home’s story through printed brochures, the Internet, the brokerage community, and your home itself, We strive to produce unique, quality marketing materials that do justice to the distinctive properties we sell. Our materials are professionally-designed, custom-made pieces incorporating professional color photography and quality materials. Communicating the uniqueness of your home.

Our years of experience in real estate sales and knowledge of the purchase agreement allow us to advise our clients on where to give and where to hold the line. We consult and advise our sellers not only on price, but also on issues such as buyer creditworthiness, contingencies, cost pro-rations and legal obligations.

Reaching an agreement and entering into a contract is only the midpoint of a real estate transaction. Ensuring disclosures are given, inspections are completed and contingencies are met are among the many services we perform to complete your real estate transaction. Our thorough understanding of market conditions, updated laws and contract performance ensure a stress free transaction.